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Flag with the veikkaus logo on a building belonging to the company.

Regulated gambling market planned for Finland in 2027

Finland is about to open its online gambling market. The bill for a new gambling law has been submitted for consultation. Veikkaus the state-owned company that until now had a monopoly on online gambling will have to compete with other operators from the beginning of 2027.

Timeline for the introduction of the new gambling law in Finland:

  • Early 2026: Applications for permits can be submitted.
  • 2027: First online casinos can offer their services.
  • End of 2026: Veikkaus retains monopoly on physical slot machines and lotteries.

From monopoly to controlled market

The aim of the new legislation is to increase the channeling to the legal supply and reduce gambling-related problems like addiction. Gambling companies can apply for a license from the Finnish Supervisory Authority. Permit holders must adhere to strict rules including rules such as registration, identification marketing and advertising.

Lotteries remain at Veikkaus, online casinos are licensed

Lotteries, totes, totalizator bets and physical slot machines remain under the exclusive license of Veikkaus. Online casinos and other online games of chance fall under the new licensing system.

Stricter rules for marketing and advertising

Gambling companies are allowed to advertise in different channels. But there are restrictions. For example commercial collaboration with social media influencers is not permitted and high-risk games of chance may not be promoted.

New regulator for the gambling market

With the new gambling law there will also be a new regulating ministry the Finnish Supervisory Authority. This body will have extensive powers, such as imposing fines. Responsibility also includes revoking licenses and banning certain gambling advertisements.

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In the world of Gambling Club, Ron is a dedicated journalist specializing in casino news in the Netherlands. He combines his keen eye for the gambling industry with a deep-rooted passion for sports.

With his inquisitive nature and eye for detail, Ron focuses on describing trends and transformations within the Dutch casino industry, seamlessly integrating his sports expertise.

With years of experience in journalism, ranging from local reporting to large-scale investigative projects, he offers his readers nuanced and in-depth analyses. In this way, he reveals the fascinating intersections between gaming and sports.

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