Anger and concern are mounting in Finland. Major gambling companies such as Wildz Group and SkillOnNet are reacting sharply to the government’s new plans.
A new study by Nordic researchers highlights the lack of reliable data on the size of the offshore market. The findings, published in the journal PLOS ONE, cast a shadow over political decisions and public discourse, which until now have been largely based on uncertain figures.
The Finnish government is implementing a radical change of course. The long period of monopoly on gambling in Finland will make way for a licensed market.
The President of Finland has officially ratified the new gambling law, sealing the end of the state monopoly. From 1 July 2027, the market will be opened up to competition for online casinos and sports betting.
Finland is preparing to open its online gaming market to competition, and some players are already one step ahead. Among them are the founders of BetCity, who have teamed up with Bragg Gaming Group to launch SuomiVeto, a new online casino.
He claims not to have earned a single cent. Yet, Jethro Rostedt is facing a hefty fine for re-promoting gambling on Twitch, despite a previous ban.
The Finnish Parliament has approved a law opening up the gambling market by a large majority. The state monopoly will end in January 2026.
The owner of Duel Casino, Ossi Ketola, better known under the pseudonym Monarch, is denouncing an attempt to censor X in connection with the launch of a new product at his online casino.
On Sunday afternoon in Espoo, Finland, a regular football match in Kolmonen, Finland’s fifth division, suddenly took a bizarre turn. Immediately after the final whistle, the police stormed the pitch during the match between EsPa / Renat and FC Finnkurd. They arrested a Brazilian player from Finnkurd.
Finnish floorball is going through the worst crisis in its history. Public operator Veikkaus has suspended all betting on the sport following the revelation of a vast scandal involving nearly a hundred players and coaches.
The first half of 2025 has not been kind to Veikkaus. The long-standing Finnish operator, which has enjoyed a monopoly for many years, has posted declining results. However, behind these gloomy figures, the company is actively preparing for the future: from 2027, the national online gaming market will be opened up to competition. Veikkaus is betting big to remain a key player in this future landscape.
Prime Minister Petteri Orpo’s government is preparing a major reform of the Finnish gambling market. The most important point: Veikkaus’ monopoly will be broken. From 2027, foreign gambling companies will be allowed to operate legally on the Finnish market, provided they have a licence.
Finland is shaking up the world of social networks this week: two influencers could be fined up to €30,000 each for promoting unauthorised gambling sites.
Antti Koivula is no stranger to the gambling industry. He has frequently been interviewed on Gambling Club, where he voiced his sharp opinions on regulation, innovation, and market access. Now, he is making a remarkable career move. Koivula is leaving law and joining Hippos ATG Oy as Chief Compliance Officer.
In view of the imminent opening up of the Finnish online gambling market, Veikkaus is embarking on an ambitious transformation. Buoyed by new talent, modernised technological tools and an offensive strategy, the company hopes to win back a market it has long dominated. Here’s how Veikkaus is preparing its return to the top in a rapidly changing iGaming landscape.
Finland wants to lift the state monopoly on online gambling. From 2027, commercial operators will be allowed to participate under a licence. The law is not yet through, but the plans are ready.
