Golden Palace remains loyal to RAAL La Louvière
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18 Jun 2025 •
Reading time: 3 minutes RAAL La Louvière confirms the extension of its main partnership with Golden Palace News for the next three seasons, until the end of the 2027–28 campaign. This renewal demonstrates a strong relationship of trust and a shared vision between the club and its sponsor.
A strategic alliance: club and sponsor driven by ambition
This partnership is not limited to the logo on the jerseys. It is part of a shared strategy of growth and influence, both sporting, economic, and local. The club clearly aims to capitalize on its recent promotion to the Jupiler Pro League, while preparing a stable structure for the coming years.
Golden Palace, a major player in the sports betting and gaming sector, sees this as a strong local showcase and a close commitment to its supporters. The company benefits from increased visibility in a Belgian market in which RAAL now aims to establish itself.
“RAAL embodies a healthy, structured, and deeply human ambition. As a main partner, Golden Palace News is proud to contribute to this dynamic by supporting a club that proudly represents its region and the values of sport. Opening the partnership to the women’s team further strengthens our commitment to working for a more representative and forward-looking form of football.” – Diane Magne, Chief Brand & Communication Officer of Golden Palace Casino & Sports
As part of its broader commitment to Belgian sport, Golden Palace News also becomes the official sponsor of the RAAL La Louvière women’s team. By providing increased visibility and additional resources to the club’s women’s section, Golden Palace News helps showcase the players’ work and encourage greater recognition of women’s sport, in a spirit of fairness and sustainable progress.
What is Golden Palace News?
Golden Palace News is a sports journalism platform and the media arm of the Golden Palace group, a key Belgian player in the gaming, sports betting, and online entertainment sectors.
Golden Palace News is entirely dedicated to Belgian sports news. It offers a wide range of editorial content: analyses, interviews, reports, and videos, distributed via a website, a YouTube channel, and social media. Committed, credible, and independent, Golden Palace News stands out for its commitment to providing reliable, dynamic, and accessible information, aimed at all sports fans.
Through Golden Palace News, the company highlights its commitment to sports, culture, and current affairs. By supporting clubs like RAAL La Louvière, it strengthens its local roots while promoting Belgian sport in all its forms. More than just a name on a jersey, Golden Palace News embodies a desire to forge concrete relationships with its partners and their audiences.
Three years to build a sustainable project
Why three years?
A long enough time frame to carry out several projects:
- Structural investments, both in the first team and in the club’s infrastructure.
- Increased media presence during domestic and friendly matches.
- Community initiatives with activities and events jointly organized by both parties.
The partnership draws on the club’s dynamism, which embodies strong values, and Golden Palace’s marketing expertise. Together, they plan to expand their audience, build fan loyalty, and create new business opportunities.
What’s next?
This season, everything is focused on the inauguration of the new stadium (scheduled for June 2025), accompanied by a festive event and preparation matches. The Golden Palace News partnership will of course be highlighted during this evening.
At the same time, RAAL continues to invest in its academy and staff (new Human Care & Development unit, recruit signings), strengthening an environment conducive to performance.
“We are extremely proud to have Golden Palace as our Main Partner for our return to the Jupiler Pro League. Since the beginning of our collaboration in N1, it has been very human and I would like to thank Diane and Massimo (editor’s note: CEO of Golden Palace) who are very involved on the ground.” – Ludovic Martins, Sales Manager of RAAL La Louvière