Exclusive interview! Tom De Clercq, Executive Director of Napoleon Games

Napoleon Games has been a big name in the gambling world for years. With a focus on responsible gaming and innovation, the company has firmly positioned itself in the market. 

Gambling Club spoke with Tom De Clercq, Executive Director of Napoleon Games, about how the company combines entertainment and safety, the challenges of stricter legislation and the future of the sector.

The vision of Napoleon Games

Can you briefly tell us how you ended up at Napoleon Games?

Definitely! I have a background in the entertainment and technology industry. At Napoleon Games, I found the perfect combination of innovation, customer focus and responsible entrepreneurship. It is a dynamic company with a strong vision on gaming experience.

What is the mission of Napoleon Games?

Our mission is simple: to provide the best gaming experience in a safe environment. We want players to experience excitement and fun, but at the same time be well guided. That is why we are strongly committed to responsible gaming.

How do you ensure that players gamble responsibly?

It’s in our DNA. We take several measures:

• All employees follow an annual training on responsible gaming.
• We have an internal team that monitors problematic gaming behavior.
• We use an AI system that detects risky behavior in real time.
• Players are regularly encouraged to take a test from the Belgian Gaming Commission.

We also work together with support agencies and can exclude players ourselves if necessary.

Grand Casino Knokke and physical gaming rooms

What makes Grand Casino Knokke so special compared to other casinos in Belgium?

Grand Casino Knokke has a rich history and a unique location on the coast. It exudes class and attracts a wide audience. It is not without reason that we have been named ‘Best Casino in Belgium’ three years in a row.

Are there differences between the promotions of your casinos and gaming rooms?

Yes, the legislation is very strict in this regard. We are not allowed to simply extend promotions in the casino to the gaming rooms. However, we do ensure that our gaming rooms are a real meeting place for players who want to play both physically and online.

Online innovation and regulations

How does innovation play a role in your online platforms?

We develop everything in-house, including our sportsbook platform. This means that we can continuously improve and integrate new technologies. Think of AI-driven systems that analyse game patterns or tools that encourage responsible gaming.

Do you see Napoleon Games more as a casino-first or sports-first brand?

Historically, we were more casino-oriented, but in recent years we have invested heavily in sports betting. We are now a fully-fledged player in both areas.

The legislation surrounding gambling advertising is becoming increasingly strict. How does this affect your brand awareness?

We respect the legislation and adapt our strategy accordingly. For example, gambling companies are still allowed to place their name and logo on sports shirts, as long as the surface is limited to 75 cm². We now focus more on 

community building and customer relations.

Growth and acquisition by Superbet

How does Napoleon Games continue to grow in a changing market?

By remaining flexible. We are constantly adapting our strategy and investing in technology, responsible gaming and customer experience. Our employees play a crucial role in this. We are strongly committed to internal growth and talent development.

What has the acquisition by Superbet meant for Napoleon Games?

Every acquisition brings changes. Some managers have left, but it has also created new opportunities. Superbet brings a lot of expertise and international possibilities. This offers growth opportunities, both for our company and for our employees.

Consumer protection and illegal providers

How does Napoleon support players who struggle with gambling addiction?

As mentioned before, we take prevention very seriously. We have training courses, monitoring tools and direct intervention options. In addition, we guide players to professional support organizations.

What is the biggest difference between responsible gambling with a regulated provider such as Napoleon and with illegal platforms?

The difference is huge. Regulated providers follow strict laws, such as:

• Minimum age of 21.
• Weekly deposit limits of 200 euros.
• Restrictions on advertising and bonuses.

Illegal providers circumvent these rules. They target young people aged 18 and over via social media and sometimes pose as well-known Belgian gambling companies. This entails major risks, both for the player and for the integrity of the market.

What do you think should happen to tackle illegal gambling sites?

The government must take stricter action and tackle illegal platforms more severely. Every year, regulated providers and the Belgian state lose millions of euros due to this black market. This is bad for players, companies and the economy.

The future of Napoleon Games

Where do you see Napoleon Games in five years?

We continue to innovate and invest in responsible gaming. In addition, we want to further develop our online platform and expand internationally. We move with the market, but always with a focus on safety and quality.