KV Kortrijk announces PepperMill Friends as its new main sponsor  

PepperMill Friends will become KV Kortrijk’s new main sponsor from the 2026–2027 season. The Belgian family-run business has signed a multi-year agreement with the club, thereby significantly increasing its involvement. 

The collaboration did not come out of the blue. Last season, PepperMill Friends was already prominently featured on the West Flemish club’s shirt. Now, that collaboration is evolving into a long-term strategic partnership.  

A shared vision on growth and development  

According to KV Kortrijk, both organisations share the same core values.  

Entrepreneurship. Development. Local roots. Family values. Sustainable growth.  

This formed the basis for the new agreement.  

In addition to its role as main sponsor, PepperMill Friends will also contribute to the further expansion of the club’s social and sporting activities. Both parties aim to jointly support projects that offer opportunities to young people and strengthen connections within the region.  

Sponsors’ confidence continues to grow  

The agreement with PepperMill Friends is not an isolated case.  

KV Kortrijk announced that all its other shirt partners have also extended their partnerships. Caps, Brustor, Novy, Sparki, Move Jobs and Erreà remain associated with the club.  

For KV Kortrijk, this confirms the commercial strategy the club has pursued in recent years. 

The club has made a conscious decision to enter into long-term partnerships with Belgian companies that share its sustainable vision of growth.  

“A particularly strong signal” 

COO Jelle Brulez sees the expansion of the partnership as an important sign of confidence.  

“The fact that PepperMill Friends is further expanding its commitment and has chosen to take on the role of main sponsor sends a particularly strong signal. We are proud and grateful for the confidence that they – and all our partners – have once again placed in KV Kortrijk.”  

Brulez emphasised that the club wants to look beyond mere visibility on the shirt.  

“We want to create sustainable added value for our partners, our supporters and our region.”  

Social commitment plays a role  

PepperMill Friends, too, sees more in the partnership than just sporting exposure.  

According to the company, KV Kortrijk’s social role was a key reason for further expanding its commitment.  

“We have chosen KVK because they do not shy away from their social responsibility. They also use their influence to create opportunities for others. In this way, we want to work together to support all the people of Kortrijk who need it.”  

With this new agreement, KV Kortrijk has secured a Belgian main sponsor for several years who is committed to helping shape the club’s future, both commercially and socially.