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Too many gambling ads? Britons want stricter rules

GambleAware sounds the alarm: Britain is lagging behind when it comes to gambling advertising rules. Across Europe, rules are being tightened to tackle the harm caused by gambling, but in Britain, it remains quiet. According to GambleAware, it is time for action to protect public health. They want the government to be much stricter, especially as gambling seems increasingly normalised by all the advertising, especially for young people.

This new report, produced by the University of Bristol and Ipsos, highlights that Britain urgently needs more regulation. In most European countries, gambling advertising on TV, radio, sports and the internet is increasingly being restricted. But in Britain, such an approach is completely absent.

Public wants less gambling advertising

It is not only GambleAware that wants stricter rules, the public is also fed up with them. The report shows that 67% of people think there are too many gambling ads. People want to see far fewer ads on social media (74%) and TV (72%) in particular. 

GambleAware is pushing for immediate action. They want a ban on gambling adverts on TV before 9pm, strict rules on online marketing and even a complete ban on promotions in sports. If that fails, they want health warnings on gambling adverts to make people more aware of the risks.

Gambling as a public health issue

Professor Siân Griffiths, chair of GambleAware trustees, stresses that gambling harm is not just a problem; it affects public health. 

“The lack of regulation of gambling advertising is a real missed opportunity. Gambling can be addictive and that needs to be recognised as a public health issue because it can affect us all.”

GambleAware wants government action

Zoë Osmond, CEO of GambleAware, is hopeful that new rules will be introduced soon. She is particularly looking forward to a statutory levy that the incoming government wants to introduce. 

“This levy will make the approach to gambling harm much clearer and provide much-needed funding for preventative programmes.”

Osmond stressed that advertising plays a major role in why people ultimately seek help for gambling problems. That’s why GambleAware is calling for “fair and sensible” measures to reduce gambling harm and better protect the most vulnerable people.

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Caroline specializes in the casino industry, where she combines a deep knowledge of the gaming sector in France with a passion for digital innovations. She explores the changes that are revolutionizing this industry, from the integration of artificial intelligence in the user experience and data analysis to blockchain technologies that strengthen the security and transparency of transactions. Curious and committed, she is particularly interested in responsible gaming solutions and new regulations, addressing topics as varied as player protection, risky behavior management, and the importance of ethical practices.

Through her in-depth and accessible articles, Caroline allows readers to better understand the trends, innovations and challenges of a constantly changing industry. She takes care to demystify new technologies and to make the link between technical advances and their concrete implications for players and operators. Her goal? To offer an informed and balanced vision of a sector in full transition, between tradition and modernity, while contributing to a dialogue around more responsible and secure gaming.

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