Bragg signs agreement with 711
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13 May 2026 •
Reading time: 2 minutes
On 11 May 2026, Bragg Gaming Group announced a definitive agreement with the operator 711 to expand their partnership in Belgium. The two operators are preparing to launch a new online sports betting service.
An agreement that takes the partnership to a new level
Until now, the collaboration between Bragg Gaming Group and 711 in Belgium has focused on online casino operations. It is now being expanded to include sports betting, a strategic area in the run-up to the World Cup.
This development follows 711’s acquisition of an F+ licence issued by the Belgian Gaming Commission. Since December 2025, 711 has been operating an online casino under a B+ licence. The next step therefore involves adding a sports betting vertical to an already established digital presence.
According to information provided by Bragg, this offering will be powered by Kambi’s sports betting technology and integrated into Bragg’s player account management platform.
Gilles De Backer, Chief Operating Officer at 711, explained that the success already seen with the casino offering via Bragg’s platform made it a natural step to extend the partnership to sports betting.
Fuze tools are coming to the Belgian sports offering
The agreement is not limited to the integration of sports betting technology. Bragg also plans to introduce its Fuze tools into 711’s Belgian sports division. These tools had already been rolled out for 711’s Dutch operations.
Fuze brings together features designed to boost player engagement, such as real-time tournaments and quests.
Executives setting out their ambitions
Matevž Mazij, CEO of Bragg Gaming Group, welcomed the conclusion of the agreement. He stated that the company was delighted to have finalised this agreement to strengthen its global relationship with 711. He also highlighted the combination of Bragg’s flexible platform, Kambi’s sports betting solution and the Fuze tools.
According to him, this combination should provide 711 with a comprehensive and powerful solution to enter the Belgian sports betting market.
On the 711 side, Gilles De Backer described the agreement as a key moment for the brand. He noted that the expansion of 711’s Belgian footprint, with the upcoming launch of 711sports.be, represented a significant milestone.
The manager also outlined the operator’s approach: to rely on Kambi and Bragg to implement 711’s brand identity and strategy in the Belgian sports betting market. According to him, this strategy aims to offer the best possible user experience, competitive odds and robust player-focused features.
711 is actively preparing to enter the online sports betting market in Belgium, and Bragg intends to play a central role in this expansion.