Everyone plays differently. Some like excitement at the roulette table, others follow every second of Anderlecht with their finger on the betting button.
Since its launch, Circus Daily has presented itself as an independent sports media dedicated to football, cycling and, more broadly, Belgian sports. However, barely a few months after it went online, the Council for Journalistic Ethics (CDJ) asked for clarification, thereby striking at the main mission of this new medium: to inform, or to promote a gambling operator?
No sooner had the Belgian football championship ended than a significant announcement was made: runners-up Club Brugge have signed a new sponsorship deal with Betsson AB, a Swedish gambling operator. The partnership, billed as a record deal for the club, continues a long tradition of links between professional clubs and betting companies.
STVV football club has announced a new partnership with PepperMill Friends, with the logo to be displayed on the back of the new Bart Appeltans shirts.
Let’s face it: if you like to gamble, you want a platform that is reliable, works smoothly and doesn’t cheat you. In Belgium, then, one name quickly comes up: Bwin. But why really? What makes that site so popular with Belgian players?
On the campus of the Université Catholique de Louvain (UCLouvain) in Woluwé, a laboratory is conducting a novel experiment. Its aim: to understand how regular gamblers make their decisions: those who, every week, indulge in sports betting, scratch cards or casino games. A study shared by the Gaming Commission.
2 July 2025 marks a major turning point in the world of Belgian football. Club Brugge has just signed an unprecedented shirt sponsorship deal with the Betsson group, an international online gaming giant. The deal, described as a record in the club’s history, exceeds all financial expectations and symbolises a new stage in the relationship between sport and the gaming industry.
You know the drill: you walk into PepperMill or open the website, see a wall full of colourful dice slots and think…. Which one should I pick?
Bwin is hitting hard with a promotion tailor-made for thrill-seekers: €30 cash on offer for your first two roulette wins.
The GC has just blocked the site bingoal-casino.be. The URL, which was similar to that of the legal casino Bingoal, linked to an illegal site in order to mislead players.
The European Championship, World Cup or Champions League is about more than football. It’s emotion, excitement, noise in the square and swearing at the screen. And yes: it is the moment when betting is suddenly much more alive than usual. Everyone wants to score – including you.
The Belgian Gaming Commission (BGC) has added six new websites to its blacklist of illegal gambling platforms in Belgium. Among them is a fake site impersonating the well-known brand Bingoal, […]
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Between tournaments, cashback and promotions, Bingoal makes the difference with Bingoal Coins. But what does this programme really hide?
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Since the Royal Decree of 27 February 2023 came into force, Belgium has tightened its rules on gambling advertising. However, one major player is an exception: the National Lottery, owned by the State, enjoys a privileged position. This inequality has provoked strong protests from Groen, the Flemish ecologist party.
