711 launches its sports betting service
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22 May 2026 •
Reading time: 2 minutes
With just a few weeks to go until the 2026 World Cup, 711 is officially launching 711sports.be, its Belgian platform dedicated to sports betting.
A calculated move into the Belgian market
Previously known mainly for its online casino operations in Belgium, 711 is now opening a separate platform entirely dedicated to sports betting. The site launches just a few weeks before the kick-off of the 2026 FIFA World Cup, scheduled for 11 June 2026. For a sports betting operator, such a competition represents a rare opportunity to quickly gain visibility.
An already extensive sports offering
711sports.be is not limited to football. The platform already offers tens of thousands of sports markets.
Football is naturally one of the sports in the spotlight, with competitions such as the Jupiler Pro League, the Europa League, Ligue 1, the Bundesliga, international matches, the Nations League and the 2026 World Cup.
But the offering also extends to other sports and competitions. Tennis, cycling, Formula 1, motorcycling, North American basketball, North American ice hockey, baseball, darts, esports and even chess are also featured.
An initial promotional campaign is already underway
711 Sports is already offering a 711% boost on the bet of your choice. This campaign demonstrates 711 Sports’ determination to make a name for itself quickly following its launch.
With 711sports.be, 711 is taking a significant step forward in its expansion in Belgium. The brand, already established in the online casino sector, now aims to establish itself in sports betting. With the 2026 World Cup just a few weeks away, interest in sports betting is set to rise sharply. For 711 Sports, this period offers an opportunity to rapidly gain visibility and establish itself in a sector where competition is already fierce.