Author: Sarah C.

Articles written by Sarah C.

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Advertising loopholes targeted in Belgium

6 Jul 2026

Calls for tougher rules on gambling advertising are growing in Belgium. Despite recent restrictions, experts believe that operators continue to circumvent the ban, notably through sport, spin-off brands and digital channels.

Legislation

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Belgian loses €7.5 million on prediction markets during the World Cup

Sarah C.

5 Jul 2026

The name Leeeroyjenkins is currently doing the rounds in the international iGaming sector. During the World Cup, the anonymous user staked no less than 7.5 million euros on a Red Devils victory against Egypt via the prediction platform Polymarket, according to Tijd.be.

Sensation

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PepperMill Friends joins Red Side Academy

Sarah C.

2 Jul 2026

PepperMill Friends announces its support for Red Side Academy, an initiative linked to KV Kortrijk that welcomes over 400 children and young people free of charge every week in a safe, inclusive environment open to all.

Sensation

The MLBPA wants to ban these risky bets

Sarah C.

28 Jun 2026

The MLBPA, the players’ union of Major League Baseball, wants to ban betting linked to players’ individual performances.

Sensation

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The surprise shirt is causing a stir amongst fans

Sarah C.

21 Jun 2026

Boxes sold online offer customers the chance to receive a football shirt without knowing which team it is from in advance. The phenomenon appeals because of the element of surprise, the experience of sharing it with friends and the joy of unboxing, but its success may be short-lived.

Sensation

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KV Kortrijk announces PepperMill Friends as its new main sponsor

Sarah C.

18 Jun 2026

PepperMill Friends will become KV Kortrijk’s new main sponsor from the 2026–2027 season. The Belgian family-run business has signed a multi-year agreement with the club, thereby significantly increasing its involvement.

Sensation

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World Cup: betting fraud alert

Sarah C.

17 Jun 2026

With the 2026 World Cup approaching, a TransUnion study highlights an expected rise in sports betting in the UK, but also reveals that a significant proportion of young adults have already fallen victim to fraud on unauthorised betting sites.

Sensation

Betclic angers Mbappé

Sarah C.

11 Jun 2026

Kylian Mbappé and several players from the French national team have asked the French Football Federation to prevent licensed betting operators from using their image in promotional campaigns without clear prior notification. The dispute arose following a Betclic campaign linked to the 2026 World Cup, which featured photos of several French internationals.

Sensation

2026 World Cup: match-fixing alert

Sarah C.

9 Jun 2026

As the 2026 World Cup approaches, sports fraud experts are concerned about an increased risk of match-fixing. The rapid growth of sports betting, the proliferation of betting markets and the expansion of the tournament to 48 teams are creating, according to Belgian expert Guy Reinenbergh, a particularly vulnerable environment.

Sensation

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2026 World Cup: a guide to sports betting in Belgium

Sarah C.

7 Jun 2026

The 2026 World Cup is fast approaching and is already capturing the attention of Belgian fans. For some, the event will also be an opportunity to discover sports betting. Here’s how to bet legally in Belgium.

Sensation

EGBA: a standard that could change everything

Sarah C.

4 Jun 2026

On 31 May 2026, the European standard EN 18144 on risk indicators for gambling was published by the national standardisation bodies that are members of the European Committee for Standardisation, supported by the EGBA.

Legislation

Bet365 finally arrives in France

Sarah C.

30 May 2026

Bet365 launched its online sports betting service in France on Tuesday 26 May 2026 after obtaining a licence from the French National Gaming Authority (ANJ). The operator also holds licences for horse racing and poker, two activities set to follow shortly.

Sensation

711 launches its sports betting service

Sarah C.

22 May 2026

With just a few weeks to go until the 2026 World Cup, 711 is officially launching 711sports.be, its Belgian platform dedicated to sports betting.

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The Ksa tightens the screws on betting for the 2026 World Cup

Sarah C.

20 May 2026

With the 2026 FIFA World Cup approaching, the Kansspelautoriteit has announced that it will be stepping up its monitoring of the gambling market.

Sensation

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Inside the Bet: When students challenge the betting industry

Sarah C.

18 May 2026

On 8 May in Wellen, students from UCLL organised the ‘Inside the Bet’ event to raise awareness among other young people about the risks associated with sports betting and online gambling.

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National Lottery: this webinar is set to spark discussion

Sarah C.

15 May 2026

On Tuesday 26 May 2026, the National Lottery will host a conference in Brussels dedicated to online gambling and gambling behaviour in Belgium, entitled ‘Cards on the table’.

Sensation

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The world’s most popular online casinos

Sarah C.

12 May 2026

A ranking published by The iGaming Europe highlights the world’s most visited online casinos. With over 101 million monthly visits, Stake dominates the market by a wide margin, but Africa, America and Europe are each establishing their own models.

Sensation