Belgium as a warning to Europe: MEP on the impact of the gambling advertising ban

12 Jul 2026

Belgium is now one of the European countries with the strictest rules on gambling advertising. Virtually all advertising for online gambling has been banned in recent years, and sports sponsorship is also being phased out step by step.

Sensation

Mr. Sloth unveils its new games

Alex D.

12 Jul 2026

The Belgian provider Mr. Sloth is continuing to expand its catalogue at PepperMill Casino. Having built its reputation on accessible and dynamic dice games such as Rocket Dice, the studio now offers a more diverse range.

Games

The EGBA unveils its 2026 annual report

Glen L.

11 Jul 2026

The EGBA has published its 2026 annual report. The document covers twelve months marked by the adoption of the first European standard on indicators of problem gambling, stricter advertising rules, the expansion of player protection measures and the growth of its members’ activities.

Sensation

PepperMill Casino celebrates its 4th anniversary: a month of July driven by exceptional promotions

Caroline B.

11 Jul 2026

On July 2, 2026, PepperMill Casino, one of the most innovative players in the Belgian gambling landscape, celebrated its 4th anniversary. The perfect opportunity to analyze the keys to success of this GC-certified operator.

Sensation

Belgian blacklist expands: 12 new sites blocked

Caroline B.

10 Jul 2026

The GCB has carried out a new update to its blacklist. Twelve illegal gambling websites are affected by a decision dated July 7, 2026.

Gaming Commission

The GC tightens the screws on affiliate sites

Julien D.

10 Jul 2026

The Gaming Commission has now clarified that affiliate advertising for online casinos may only appear on websites primarily dedicated to gambling. Platforms providing sports results, sports data or entertainment are excluded from this interpretation.

Gaming Commission

France bans betting on esports, but what is the situation in Belgium?

Sarah C.

9 Jul 2026

With Paris set to host the Esports World Cup from 6 July to 23 August 2026, the National Gaming Authority (ANJ) has reiterated that betting on esports remains banned in France. In Belgium, the situation is different: esports betting is permitted and regulated by the Gaming Commission.

Sensation

Belgium under pressure: illegal online gambling costs EU countries €22.9 billion

Ron Emmerink

9 Jul 2026

Like other European countries, Belgium is increasingly having to deal with the consequences of illegal online gambling. New figures show that the illegal gambling market in the European Union accounted for a gross gaming yield of €91.6 billion in 2025. As a result, the 27 Member States are estimated to have lost out on €22.9 billion in tax revenue.

Economy

Soft2Bet: the illegal gambling empire

Alex D.

8 Jul 2026

Investigate Europe accuses Soft2Bet and its partners of being linked to a vast network of illegal online casinos targeting European players, including Belgians.

Sensation

Belgium losing online gamblers offshore: ‘drops to European average’

Ron Emmerink

8 Jul 2026

Belgium is becoming less successful at keeping online gamblers within the licensed circuit.

Legislation

Belgium the EuroMillions lucky country again? 5 jackpots in a single year

Caroline B.

7 Jul 2026

Belgium seems to have become the ultimate EuroMillions lucky country over the past twelve months.

Sensation

Gaming1 CTO Christophe Boniver: ‘AI must serve players in a more personalised and responsible way’

Ron Emmerink

7 Jul 2026

Gaming1 is investing heavily in artificial intelligence, personalisation and responsible gaming. According to CTO Christophe Boniver, the future of the gambling industry lies not in offering even more games, but in creating experiences tailored to the individual player.

Sensation

FIFA lifts Balogun’s suspension for Belgium clash following pressure from Trump

Ron Emmerink

6 Jul 2026

FIFA lifts Folarin Balogun’s suspension: US striker cleared to play against Belgium, World Cup betting markets react immediately.

Sensation

Advertising loopholes targeted in Belgium

Sarah C.

6 Jul 2026

Calls for tougher rules on gambling advertising are growing in Belgium. Despite recent restrictions, experts believe that operators continue to circumvent the ban, notably through sport, spin-off brands and digital channels.

Legislation

Belgian players at risk – AI recommends illegal casinos

Ron Emmerink

5 Jul 2026

The debate surrounding the black market for gambling took on a new dimension this week. iGaming.com highlighted a previous joint investigation by The Guardian and Investigate Europe, which revealed that several popular AI chatbots regularly refer users to unlicensed online casinos.

Sensation

Belgian loses €7.5 million on prediction markets during the World Cup

Sarah C.

5 Jul 2026

The name Leeeroyjenkins is currently doing the rounds in the international iGaming sector. During the World Cup, the anonymous user staked no less than 7.5 million euros on a Red Devils victory against Egypt via the prediction platform Polymarket, according to Tijd.be.

Sensation

Polymarket hacked: $3.1 million gone

Alex D.

4 Jul 2026

A cyberattack has hit Polymarket, an online prediction platform, resulting in an estimated loss of $3.1 million in cryptocurrencies for several users. The company states that the incident stemmed from a compromised external software provider and not from a flaw in its internal infrastructure.

Sensation