From 30 June 2026, Unibet Games Belgium is set to officially become 32Red Belgium.
The Dutch online gambling association VNLOK is planning legal action against Meta within the European Union, as well as a complaint to the European Commission. It accuses Facebook and Instagram of allowing adverts for gambling operators not authorised in the Netherlands to circulate on a large scale.
The Gaming Commission has updated its list of illegal gambling sites blocked in Belgium as of 29 May 2026. This list aims to inform players and restrict access to unauthorised operators.
Whilst sports betting is on the rise ahead of the 2026 World Cup, illegal gambling sites are gaining ground in Belgium. According to a study commissioned by a legal operator, these platforms now account for 60 per cent of Belgian players’ traffic.
In recent years, Belgium has significantly tightened the rules on gambling advertising. Private gambling operators have faced far-reaching restrictions on marketing, sponsorship and visibility. The measures were intended to help reduce the normalisation of gambling and improve consumer protection.
PepperMill Casino is launching a new edition of Goal Fever for the Belgium-Iran match. The promotion runs from June 22 at 6:00 PM to June 27 at 4:00 PM, with an announced prize pool of €3,000, divided into 600 prizes of €5.
Research commissioned by Entain claims to have identified more than 30 unregulated gambling sites running coordinated promotional campaigns targeting the British public on several social media platforms during the 2026 World Cup.
In Belgium, online and land-based casinos must comply with strict regulations. They can offer cryptocurrency deposits and withdrawals provided they strictly adhere to player identification rules.
Boxes sold online offer customers the chance to receive a football shirt without knowing which team it is from in advance. The phenomenon appeals because of the element of surprise, the experience of sharing it with friends and the joy of unboxing, but its success may be short-lived.
The debate over gambling advertising is becoming increasingly heated. On the one hand, researchers and health organisations are calling for stricter restrictions to reduce the harms caused by gambling. On the other hand, industry representatives warn that too many restrictions could actually drive players towards illegal operators.
The Dutch Kansspelautoriteit has imposed a fine of over €3 million on gambling operator Vave. Critics are questioning whether such sanctions against foreign casinos are actually effective.
The Kansspelautoriteit is demanding €420,000 from the company behind Polymarket. The regulator believes that the prediction markets platform ceased its activities accessible from the Netherlands too late. Polymarket is contesting this decision and claims to have implemented blocking measures as quickly as possible.
Since 2026, legal Belgian casinos have been able to offer cryptocurrencies as a payment method. Circus and Casino Elite are the only two to offer this at present.
In recent years, Belgium has introduced one of the strictest regimes for gambling advertising in Europe. Yet, gambling brands remain visible in the daily lives of many Belgians.
As the 2026 World Cup kicks off against a backdrop of intense betting activity, nine European gambling regulators are calling for increased vigilance regarding prediction market platforms. According to them, these services expose consumers to major risks, without sufficient safeguards.
PepperMill Friends will become KV Kortrijk’s new main sponsor from the 2026–2027 season. The Belgian family-run business has signed a multi-year agreement with the club, thereby significantly increasing its involvement.
