Unique wristbands: Peer focuses on the prevention of gambling addiction

In the run-up to the European Football Championship the city of Peer together with sports clubs and catering partners is taking steps to prevent gambling addiction. To this end, the city is launching trendy wristbands with the message “Don’t gamble away your sporting pleasure”.

Gambling behavior among athletes is extra risky

Research by the Flemish Expertise Center for Alcohol and Other Drugs (VAD) and Ghent University shows that members of sports clubs participate in sports betting five times more often than non-members. Moreover, their gambling behavior is ten times more risky.

Sensibility 

To draw attention to this, Peer is launching the campaign “Don’t gamble away your sporting pleasure”. Mayor Steven Matheï (CD&V) emphasizes the importance of this campaign: “We want to raise awareness about the dangers of gambling in a fun way, with the help of the Peerse sports clubs and catering partners.”

Wristbands as reminders

Fabric wristbands have been made especially for this campaign with the message “Don’t gamble away your sporting pleasure”. These wristbands can be found at Peerse sports clubs and catering establishments and at the counter of the Customer Contact Center in Poorthuis.

Collaboration 

The collaboration between the city’s sports clubs and the catering industry is crucial to effectively combat gambling addiction. By raising awareness together and offering help to people with gambling problems Peer can create a healthier and safer environment for everyone.